Sending customer cards is a proven way to build relationships and increase customer loyalty and retention. A recent study at a large company compared sales representatives who participated in a program of regular card mailings to their clients (at least 4 per year) with those who did not. The sales representatives who participated had a 5% better customer retention rate than those who did not.
The relationships that are key to your success, like all relationships, require time and attention to remain strong. Since you often don’t have time for personal visits and phone calls (and neither do your clients), customer cards are a great personal way to maintain a bond with your customers. The personal nature of our customer cards, unlike brochures, makes them sure to be read, and remembered.
As loyalty builds in relationships, your clients will think of you first. Loyal customers tell their friends about you and are more likely to give you referrals